Death Of TechCrunch
TechCrunch has its identity as the most followed blog on Technology giving the most reliable information (and TC gives you that 'Breaking Story' always!). Its influence on the Web and the Technology world is immense and though it has been behind Mashable in terms of numbers for quite sometime now, it still is considered an authority on the Internet! Techcrunch announced in the ongoing Disrupt Conference that they are being bought over by AOL - the biggest blog network on the Internet with a not-so-good history of mergers but an excellent track record when it comes to acquisitions!
The terms of the buy-out seem quite fair at the onset. The editorial team of TC will remain intact, the sales team will have their own space inside the AOL's sales team, the nature of the blog itself would remain same. Though AOL has been doing good on the content front and it is but natural for TC to align itself with the market leaders with a stronger hold on the sales and marketing front, the reasons cites by Michael Arrington do not convince me much. He said that the move was necessary keeping in mind the continuous problems TC faces in the technology front - running the engineering side of the blog and its associated network sites (CrunchBase, MobileCrunch, etc.) They wanted their focus to be content and content alone which is what they get when they sell out to AOL. My question is, Why sell TC when you can always have partnerships, associations or better remunerations for the technical staff! It is lame to think that TC was 'sold' only because Arrington was finding it hard to employ a good engineer!
AOL is the biggest blog network on the Internet and they pursue all major independent blogs around the world (that's what you do when you are a huge company with lots of moolah to buy the smaller ones!) Arrington had been weary of running TC for quite sometime - the web was abuzz with rumors that TC would be sold or worse discontinued!
All I can hope for is that TC continues to report the way they used to; I would not mind much if a small AOL logo appears in the footer and the default search text in the PostUp sidebar has AOL in it!
The terms of the buy-out seem quite fair at the onset. The editorial team of TC will remain intact, the sales team will have their own space inside the AOL's sales team, the nature of the blog itself would remain same. Though AOL has been doing good on the content front and it is but natural for TC to align itself with the market leaders with a stronger hold on the sales and marketing front, the reasons cites by Michael Arrington do not convince me much. He said that the move was necessary keeping in mind the continuous problems TC faces in the technology front - running the engineering side of the blog and its associated network sites (CrunchBase, MobileCrunch, etc.) They wanted their focus to be content and content alone which is what they get when they sell out to AOL. My question is, Why sell TC when you can always have partnerships, associations or better remunerations for the technical staff! It is lame to think that TC was 'sold' only because Arrington was finding it hard to employ a good engineer!
AOL is the biggest blog network on the Internet and they pursue all major independent blogs around the world (that's what you do when you are a huge company with lots of moolah to buy the smaller ones!) Arrington had been weary of running TC for quite sometime - the web was abuzz with rumors that TC would be sold or worse discontinued!
All I can hope for is that TC continues to report the way they used to; I would not mind much if a small AOL logo appears in the footer and the default search text in the PostUp sidebar has AOL in it!
